Serving Up the Best Sounding Cup Improves Your Bottom Line

When you combine the sound generated by a music system, patrons trying to converse, staff communicating and the inherent noise from coffee making equipment, it builds up and reaches a point where the energy in the room is no longer able to be absorbed or dissipated. Moreover, design trends have evolved towards very open spaces (high ceilings) with hard surfaces (wood, metal, stone, tile, glass) which are very reflective of sound. This wide variety of sound bounces off these reflective surfaces and drives up the baseline volume which causes people to talk louder. The increased noise causes the music to be turned up and this cycle is repeated resulting in a high volume, unintelligible mass of noise.

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