A Primacoustic Ceiling Cloud is, in many ways, the ideal acoustical device. They’ll absorb energy via the front panel; absorb more from the rear side; and are easily mounted from the ceiling, where they quietly go about their job, out of the way of windows, doors, and art. Placed correctly, they’ll help reduce stress in the workplace, by improving the intelligibility of conversations, and controlling the level of ambient noise.

Improving Intelligibility
The term ‘intelligibility’ refers to a person’s ability to comprehend what is being said in a given room. For instance, everyone knows how unpleasant it is to go to a restaurant that is so ‘loud’ that it makes having a conversation impossible. The reason for this is simple; as more and more people converse, the hard surfaces of the walls, glass and tables reflect the energy back into the room where it echoes without any means of escape. Outside, sound is lost into space as there are no reflective boundaries. In the restaurant, as the ambient sound level increases, people naturally speak louder in order to be heard above the din. The louder they yell, the worse it gets. And often, you simply won’t go back.

But this problem isn’t limited to restaurants. Hotel lobbies, airports, gymnasiums, classrooms… all of these spaces suffer from the same problems. And then when announcements from the PA are dispatched, they are impossible to understand. The solution is simple: introduce some form of absorption into the space.